TY  - BOOK
AU  - Moutinho,Luiz
AU  - Davies,Fiona
AU  - Goode,Mark
TI  - Quantitative analysis in marketing management
SN  - 0471964301
U1  - 658.800151 
PY  - 1998///
CY  - Chichester, U.K.
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Mathematical models
KW  - Statistical methods
ER  -