McDaniel, Carl,  Jr.,  1941- <br/><br/>
Introduction to marketing / 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. 
 - Twelfth edition. International edition. 
 - xxviii, 835, A-14, G-14, I-27 pages :  illustrations, maps ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133273875 (paperback) 1133273874 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC 2013