TY  - BOOK
AU  - Cravens,David W.
AU  - Merrilees,W.J.
AU  - Walker,Rhett H.
TI  - Strategic marketing management for the Pacific region
SN  - 0074705881
U1  - 658.802 
PY  - 2000///
CY  - Sydney
PB  - McGraw-Hill Book Co. Australia
KW  - Marketing
KW  - Pacific Region
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Australasian adaptation of the US Cravens 5th edition Strategic Marketing
ER  -