Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 5th ed. 
 - Boston, Mass. :  Allyn and Bacon,  c1999 
 - xvii, 524 p. :  ill. ;  26 cm. +  1 computer laser optical disc (4 3/4 in.). 
<br/><br/><label>ISBN: </label>0205307671 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIV