O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western College Pub  c2000 
 - xxxvii, 694 p. ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/><label>ISBN: </label>0324006616 0324114656  (200738) 0324019947 (CD for 200738) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU