TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising
SN  - 0324006616
U1  - 659.1 
PY  - 2000///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub
KW  - Advertising media planning
KW  - Advertising
ER  -