Strategic marketing management cases /
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
- 6th ed., Int ed.
- Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000
- xvi, 624 p. ; 26 cm.
- Irwin/McGraw-Hill series in marketing .
Includes 1 computer disk (3 1/2 in.) : Excel templates by Victoria Crittenden to accompany Strategic marketing management cases, 6/e by Cravens, Lamb and Crittenden. cThe McGraw-Hill Companies, 1998. ISBN 007116175D