TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0071156526
U1  - 659.1 
PY  - 1999///
CY  - Boston, [Mass.]
PB  - Irwin/McGraw-Hill
KW  - Advertising
ER  -