TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0071158332
U1  - 658.8 
PY  - 1999///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Accompanied by : Applications in basic marketing : clippings from the popular business press. 1998-1999 ed. / William D. Perreault Jr., E. Jerome McCarthy, (ix, 176 p. ; 26 cm.), c1993. ISBN 0075610280; Includes 1 computer laser optical disc (4 3/4 in.) : Student CD-ROM to accompany Basic marketing : a global managerial approach. 13th ed. William D. Perreault Jr., E. Jerome McCarthy. ISBN 0072281480
ER  -