TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
AU  - Keegan,Warren J.
TI  - Global marketing
SN  - 0130842680
U1  - 658.848 
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall,   c2000
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Rev. ed. of : Principles of global marketing. c1997
ER  -