Destination branding :  creating the unique destination proposition / 
[edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride. 
 - Rev. 2nd ed. 
 - Amsterdam :  Elsevier/Butterworth-Heinemann,  c2010. 
 - xxxvii, 314 p. :  ill. ;  24 cm. 
<br/><br/> Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781856178204 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.<br/>Advertising--Tourism.
<br/><br/><label>Dewey Class. No.: </label>338.4791  / DES 2010