TY  - BOOK
AU  - Pritchard,Annette
AU  - Pride,Roger
AU  - Morgan,Nigel
TI  - Destination branding: creating the unique destination proposition 
SN  - 9781856178204 (pbk.)
U1  - 338.4791 
PY  - 2010///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Tourism
KW  - Marketing
KW  - Advertising
N1  - Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004; Includes bibliographical references and index
ER  -