TY  - BOOK
AU  - Hendrix,Jerry A.
AU  - Hayes,Darrell C.
TI  - Public relations cases
SN  - 0495567787 (pbk.)
U1  - 659.2 
PY  - 2010///
CY  - Boston, MA
PB  - Wadsworth/Cengage Learning
KW  - Public relations
KW  - United States
KW  - Case studies
KW  - Publicity
N1  - Includes bibliographical references and index; Part I: Solving public relations problems. - Part II: Reaching major audiences. - Part III: Emergency public relations. - Part IV: Integrated marketing communications
ER  -