Cases in marketing management / 
edited by Kenneth E. Clow, Donald Baack. 
 - Los Angeles, CA :  SAGE,  c2012. 
 - ix, 523, [21] p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781412996037 (pbk.) 1412996031 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAS 2012