TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9781292016788 (paperback)
U1  - 658.8 
PY  - 0000///Pearson Education Limited,
PY  - 2015///]
CY  - Harlow, Essex
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -