Jha, S. M.
Hotel marketing [electronic resource] /
S.M. Jha.
- Rev. ed.
- Mumbai [India] : Himalaya Pub. House, 2010.
- 1 online resource (328 p.)
Includes bibliographical references (p. [325]-328).
9781441678546 (electronic bk.) 1441678549 (electronic bk.)
Hospitality industry--Marketing.
Hotels.
Advertising--Hotels.
Electronic books.
338.4/764794