TY  - BOOK
AU  - Jha,S.M.
TI  - Hotel marketing
SN  - 9781441678546 (electronic bk.)
U1  - 338.4/764794 22
PY  - 2010///
CY  - Mumbai [India]
PB  - Himalaya Pub. House
KW  - Hospitality industry
KW  - Marketing
KW  - Hotels
KW  - Advertising
KW  - Electronic books
N1  - Includes bibliographical references (p. [325]-328)
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=332273
ER  -