Harvard business review on brand management 

 - v, 204 pages ;  21 cm. 
 - Harvard business review paperback series .
 - Harvard business review paperback series .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1578511445 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAR