Harrell, Gilbert D. <br/><br/>
Marketing :  connecting with customers / 
Gilbert D. Harrell, Gary L. Frazier. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1999. 
 - xix, 552 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0023502517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.812  / HAR