Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick 
 - 6th ed. 
 - Belmont, Calif. :  Wadsworth  c2000. 
 - xi, 499 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0534560075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.
<br/><br/><label>Dewey Class. No.: </label>302.23072  / WIM