TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 9780071326230 (pbk. : int. ed.)
U1  - 658.8 
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -