Haimowitz, Ira J. <br/><br/>
Healthcare relationship marketing :  strategy, design and measurement / 
Ira J. Haimowitz. 
 - Surrey, England :  Gower,  c2011. 
 - xxi, 237 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780566092176 (hbk.) 0566092174 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs--Marketing.<br/>Relationship marketing.<br/>Pharmaceutical industry.
<br/><br/><label>Dewey Class. No.: </label>615.10688  / HAI 2010