TY  - BOOK
AU  - Haimowitz,Ira J.
TI  - Healthcare relationship marketing: strategy, design and measurement 
SN  - 9780566092176 (hbk.)
U1  - 615.10688 
PY  - 2011///
CY  - Surrey, England
PB  - Gower
KW  - Drugs
KW  - Marketing
KW  - Relationship marketing
KW  - Pharmaceutical industry
N1  - Includes bibliographical references and index
ER  -