Wernick, Andrew. <br/><br/>
Promotional culture :  advertising, ideology, and symbolic expression / 
Andrew Wernick. 
 - London :  SAGE,  1991 
 - ix, 208 p. :  ill. ;  24 cm. 
 - Theory, culture & society .
 - Theory, culture & society (Unnumbered) .
<br/><br/>Includes bibliographical references (p. [199]-203) and index. 
<br/><br/>1. Imaging commodities - 2. Adverstising as ideology - 3. (Re-)imaging gender: the case of men - 4. (Re-)imaging technology: the case of cars - 5. Advertising media and the vortex of publicity - 6. Promotional politics - 7. The promotional university - 8. The promotional condition of contemporary culture - Bibliographic references - Index. 
<br/><br/><label>ISBN: </label>0803983913 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects.<br/>Symbolism in advertising.<br/>Imagery (Psychology)<br/>Popular culture.
<br/><br/><label>Dewey Class. No.: </label>659.1042  / WER