TY  - BOOK
AU  - Wernick,Andrew
TI  - Promotional culture: advertising, ideology, and symbolic expression 
SN  - 0803983913 (pbk.)
U1  - 659.1042 
PY  - 1991///
CY  - London
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - Symbolism in advertising
KW  - Imagery (Psychology)
KW  - Popular culture
N1  - Includes bibliographical references (p. [199]-203) and index; 1. Imaging commodities - 2. Adverstising as ideology - 3. (Re-)imaging gender: the case of men - 4. (Re-)imaging technology: the case of cars - 5. Advertising media and the vortex of publicity - 6. Promotional politics - 7. The promotional university - 8. The promotional condition of contemporary culture - Bibliographic references - Index
ER  -