TY  - BOOK
AU  - Bland,Michael
AU  - Theaker,Alison
AU  - Wragg,David W.
ED  - Institute of Public Relations (Great Britain)
TI  - Effective media relations
T2  - PR in practice series
SN  - 0749433825
U1  - 659.2 
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Public relations
KW  - Mass media and business
N1  - Includes bibliographical references and index
ER  -