West, Douglas C. Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - 2nd ed. - Oxford : Oxford University Press, 2010. - xxvi, 585 p. : col. ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780199556601 (pbk.) 0199556601 (pbk.) Subjects--Topical Terms: Marketing--Decision making.Marketing--Management. Dewey Class. No.: 658.8101 / WES 2010