TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199556601 (pbk.)
U1  - 658.8101 
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -