Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001 
 - xv, 352 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0130185256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT