Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1999. 
 - xxxv, 763, [61] p. ;  26 cm. 
<br/><br/>Accompanied by : 1 computer optical disc (4 3/4 in.) : SPSS student version 10.0 for windows. ISBN 0130324809 
<br/><br/><label>ISBN: </label>0130830445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL