TY - BOOK AU - Ittelson,Thomas R. TI - Financial statements: a step-by-step guide to understanding and creating financial reports SN - 1564143414 U1 - 657.32 PY - 1998/// CY - Franklin Lakes, N.J. PB - Career Press KW - Financial statements N1 - Preface. - Introduction. - Section A. Financial statements : structure & volabulary. About this section. Ch.1. Twelve basic principles. Ch.2. The balance sheet. Ch.3. The income statement. Ch.4. Cash flow statement. Ch.5. Connections - Section B. Transactions : Exploits of appleseed enterproses, Inc. Ch.6. Startup financing and staffing. Ch.7. Staffing & equipping facility; Planning for manufacturing startup. Ch.8. Startup of manufacturing operations. Ch.9. Marketing and selling. Ch. 10. Administrative tasks. Ch.11. Growth, profit and return. - Section C. Financial statements : Construction & analysis. Ch.12. Ledgers and journals. Ch.13. Ratio analysis. Ch.14. Alternative accounting policies. Ch.15. Cooking the books. - Conclusion. - Index N2 - Financial statements is the perfect nonfinancial manager or entrepreneur who needs to know more about the flow of cash and product. Its straightforward, visual style takes the mystery out of the subject. Financial statements clues you in to specialized vocabulary, and convinces you that it's not rocket science, but a convenient standardized way to define your enterprise and measure its performance. - Back cover ER -