Deitel, Harvey M., 1945-

E-business & e-commerce for managers / H.M. Deitel, P.J. Deitel, K. Steinbuhler. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xxxvii, 794 p. ; 24 cm.

Preface. - Pt. 1. Introduction. 1. Introduction to e-Business and e-Commerce. - Pt. 2. Constructing an E-Business. 2. e-Business Models. 3. Building an e-Business: Design, Development and Management. 4. Online Monetary Transactions. - Pt. 3. e-Business and e-Commerce. 5. Internet Hardware, Software and Communications. 6. Wireless Internet and m-Business. 7. Internet Security. - Pt. 4. Internet Marketing. 8. Internet Marketing. 9. Affiliate Programs. 10. e-Customer Relationship Management. - Pt. 5. Legal, Ethical, Social and Global Issues. 11. Legal and Ethical Issues; Internet Taxation. 12. Globalization. 13. Social and Political Issues. 14. Accessibility. - Pt. 6. e-Business and e-Commerce Case Studies. 15. Online Industries. 16. Online Banking and Investing. 17. e-Learning. 18. e-Publishing. 19. Online Entertainment. 20. Online Career Services. - Pt. 7. Appendices. A. Microsoft Internet Explorer 5.5. B. Building an e-Business : Internet and Web Programming. C. Introduction to HyperText Markup Language 4 (HTML 4). D. Intermediate HTML 4. E. Introduction to HTML, ASP, XML and JavaScript Syntax. F. The Client Tier: The User Interface. G. The Middle Tier: Business Processes. H. The Bottom Tier : The Database. I. Accessibility Programming. J. Installing a Web Server. K. Setting Up a Microsoft ODBC Data Source. - Glossary. - Index.

0130323640


Business enterprises--Computer networks--Management.
Electronic commerce.

658.84 / DEI