TY  - BOOK
AU  - Tunstall,Jeremy
TI  - Media occupations and professions: a reader 
SN  - 0198742460
U1  - 302.23023 
PY  - 2001///
CY  - Oxford
PB  - Oxford University Press
KW  - Mass media
KW  - Vocational guidance
N1  - Introduction. - Pt. I : Origins. - Pt. II : Moguls and Barons. - Pt. III : Stars Pt IV : Professionalizing Media Occupations. -  Pt. V : National and Regional Overviews of Media Occupations. - Select Bibliography. - Index
N2  - Media Occupations and Professions sees media occupations in terms of a steep hierarchy. At the top are three categories of individuals : own-and-operate moguls, managing barons, and performing stars. At the middle and lower levels many groupings try to pursue professionalizing and craft strategies. This book's main focus is on journalism, television, and Hollywood. While American and British pieces predominate, there are also selections which cover Africa, Australia, China, France, Germany, India, Ireland, and Russia. - Back cover
ER  -