Torre, Jose de la, 1950-

Managing the global corporation : case studies in strategy and management / Jose de la Torre, Yves Doz, Timothy Devinney - 2nd ed., Int. ed. - Boston, Mass : Irwin/McGraw-Hill, c2001 - xix, 587 p. ; 27 cm. - McGraw-Hill advanced topics in global management .

Rev. ed. of: Managing the global corporation / William Harley Davidson, Jose de la Torre. 1989

I. Introduction. Unit. 1. The Globalization Process. - II. Global Competitive Strategies in Transition. Unit. 2. From International to global competition. Unit 3. Global Competition in Fragmented Sectors. Unit 4. Global Expansion in Service Industries. Unit 5. Global Strategy in Entrepreneurial Firms. - III. Managing the Globalization Process. Unit 6. Market Entry Strategies and Managing Political Risks. Unit 7. Alliances, Partnerships, and Acquisitions. Unit 8. Network Organization and E-business. - IV. Managing Global Operations. Unit. 9. Managing the Global Marketing Function. Unit 10. Managing the Global Finance Function and Risks. Unit 11. Managing Global Manufacturing and Logistics. Unit. 12. Managing Research, Knowledge, and New Product Development. Unit 13. Managing People in the Global Company. - V. Synthesis and Integration. Unit. 14. Organizational and Strategic Redirection.

0071181105 (Int. ed.)


International business enterprises--Management

658.049 / TOR