TY  - BOOK
AU  - Torre,Jose de la
AU  - Davidson,William Harley
AU  - Devinney,Timothy Michael
AU  - Doz,Yves L.
TI  - Managing the global corporation: case studies in strategy and management 
SN  - 0071181105
U1  - 658.049 
PY  - 2001///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - International business enterprises
KW  - Management
N1  - Rev. ed. of: Managing the global corporation / William Harley Davidson, Jose de la Torre. 1989; I. Introduction. Unit. 1. The Globalization Process. - II. Global Competitive Strategies in Transition. Unit. 2. From International to global competition. Unit 3. Global Competition in Fragmented Sectors. Unit 4. Global Expansion in Service Industries. Unit 5. Global Strategy in Entrepreneurial Firms. - III. Managing the Globalization Process. Unit 6. Market Entry Strategies and Managing Political Risks. Unit 7. Alliances, Partnerships, and Acquisitions. Unit 8. Network Organization and E-business. - IV. Managing Global Operations. Unit. 9. Managing the Global Marketing Function. Unit 10. Managing the Global Finance Function and Risks. Unit 11. Managing Global Manufacturing and Logistics. Unit. 12. Managing Research, Knowledge, and New Product Development. Unit 13. Managing People in the Global Company. - V. Synthesis and Integration. Unit. 14. Organizational and Strategic Redirection
ER  -