TY  - BOOK
AU  - Whitaker,Wayne R.
AU  - Ramsey,Janet E.
AU  - Smith,Ronald D.
TI  - Mediawriting: print, broadcast, and public relations 
SN  - 0321011376
U1  - 808.066302 
PY  - 2000///
CY  - New York, NY
PB  - Longman
KW  - Broadcast journalism
KW  - Authorship
KW  - Journalism
KW  - Mass media
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -