TY  - BOOK
AU  - Ang,Swee Hoon
AU  - Leong,Siew Meng
AU  - Tan,Chin Tiong
TI  - Marketing in the new Asia
SN  - 0071184678
U1  - 658.80095 
PY  - 2001///
CY  - Singapore
PB  - McGraw Hill Book Co.
KW  - Marketing
KW  - Asia
N1  - Preface. - About the Editors. - 1. Marketing in the Year 2000: An International Perspective. - 2. Competing in Asia Pacific: Understanding the Rules of the Game. - 3. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses. - 4. Marketers and the External Environment: The Indonesian Experience. - 5. Asian Youth and Inplications for Marketing Strategies: Changes and Differences in Consumption Attitudes and Lifestyle Values. - 6. Asian Culture and Global Consumer. - 7. The Effects of Language on Marketing: A comparison of the Use of Chinese and English Idioms in Print Advertisements. - 8. The power of Money: A Cross-cultural Analysis of Business-related Beliefs. - 9. Culture, Customs, and Contemporary Communism: Vietnamese Marketing Management under Doi Moi. - 10. Strategic Alliances in China: Negotiating the Barriers. - 11. East vs. West: Strategic Marketing Management Meets the Asian Networks. - 12. Business-to-Business Marketing in Asia Pacific: The Telecommunications Competitiveness of Regional Economics. - 13. Assessing National Competitive Superiority: An Importance- Performance Matrix Approach. - 14. Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies. - 15. Chinese Consumers' Perception of Alpha-numeric Brand Names. - 16. Asia's Growing Service Sector. - 17. New vs. Old: The Rise of Full-service Superstores and the Demise of Traditional Wet Markets. - 18. E-tailing in Asia Pacific: A BCG Perspective. - 19. Ethical Issues across Cultures: Managing the Differing Perspectives of China and the U.S.A. - 20. Take a Conservative Approach When Entering the China Market
N2  - [This book ] consists of published seminal works by leading authorities as well as original pieces written specifically for it. A wide variety of issues are covered, ranging from general business matters to specific marketing strategies, from consumer to industrial buyer behavior and marketing practices, which are viewed from a pan-regional as well as a country-specific perspective. This book intended for undergraduate and MBA students taking marketing management courses, as well as marketing manager who will find it a convinient compilation of the latest thoughts on modern marketing in Asia. - Back cover
ER  -