Boone, Louis E.
Contemporary marketing 2005 /
Louis E. Boone, David L. Kurtz.
- Mason, OH : Thomson/South-Western, c2005.
- li, 599 [50] p. : col. ill. ; 28 cm.
Includes index.
Set of 4 sound discs : Contemporary Marketing : Audio Chapter Review ISBN 0324192150
0324221924 (pbk)
Marketing.
658.8 / BOO