Heinrichs, Jay. <br/><br/>
Winning arguments :  from Aristotle to Obama : everything you need to know about the art of persuasion / 
Jay Heinrichs. 
 - London :  Penguin,  2010. 
 - 326 p. ;  20 cm. 
<br/><br/> First published in the USA by Three Rivers Press 2007.  Includes index.  First published in Great Britain by Allen Lane as Thank you for arguing 2008--T.p. verso.  Revised edition published by Penguin as Winning Arguments 2010--T.p. verso. 
<br/><br/><label>ISBN: </label>9780141032580 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric)
<br/><br/><label>Dewey Class. No.: </label>303.342  / HEI 2010