TY  - BOOK
AU  - Heinrichs,Jay
TI  - Winning arguments: from Aristotle to Obama : everything you need to know about the art of persuasion 
SN  - 9780141032580 (pbk.)
U1  - 303.342 
PY  - 2010///
CY  - London
PB  - Penguin
KW  - Persuasion (Rhetoric)
N1  - First published in the USA by Three Rivers Press 2007; Includes index; First published in Great Britain by Allen Lane as Thank you for arguing 2008--T.p. verso; Revised edition published by Penguin as Winning Arguments 2010--T.p. verso
ER  -