TY  - BOOK
AU  - Jamieson,Kathleen Hall
AU  - Campbell,Karlyn Kohrs
TI  - The interplay of influence: news, advertising, politics, and the mass media 
SN  - 0534533647
U1  - 302.23 
PY  - 2001///
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Advertising
KW  - Mass media
KW  - Audiences
KW  - Influence
KW  - Political aspects
KW  - United States
N1  - 1. The Media: An Introduction. - 2. What Is News?. - 3. News as Persuasion. - 4. Influencing the News Media. - 5. Ratings and Revenues: The Audience in Mass Media Social Systems. - 6. What Is Advertising?. - 7. Persuasion through Advertising. - 8. Influencing Advertisers. - 9. How to Influence the Media. - 10. Political versus Product Campaigns. - 11. News and Advertising in the Political Campaign. - Index
N2  - Authors Kathleen Hall Jamieson and Karlyn Kohrs Campbell [reveals how] the power of the mass media influences your thoughts and perceptions, [and] provide the tools that will help you to critically analyze media messages for yourself. Through the use of fascinating case studies, the latest statistics, and discussions of recent media events, you'll gain a heightened awareness of media's influence and also learn that there are, indeed, ways that you can influence the media. The authors' perspective is uniquely rhetorical - focusing on mass media messages and how news, advertising, and political uses of the mass media shape our perceptions of reality. - Back cover
ER  -