Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A. J. Strickland III. - Twentieth edition. Mc-Graw Hill international edition. - xlviii, 366 pages, 502 variously numbered pages : illustrations ; 26 cm

Includes bibliographical references and indexes.

9780077720599 (hardback) 9789814670890 (paperback)


Strategic planning.
Strategic planning--Case studies.
Business planning.

658.4012 / THO 2016