TY - BOOK AU - Millman,Debbie ED - Rodrigo Corral Design (Firm) TI - Brand Bible: the complete guide to building, designing, and sustaining brands SN - 9781592537266 (paperback) U1 - 658.827 PY - 2012///] CY - Beverly, Massachusetts PB - Rockport Publishers KW - Branding (Marketing) KW - Brand name products N1 - Includes bibliographical references and index ER -