Kaputa, Catherine,  1948- <br/><br/>
Breakthrough branding :  how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / 
Catherine Kaputa. 
 - Boston :  Nicholas Brealey Pub.,  2012. 
 - xxii, 272 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781857885811 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Success in business.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP 2012