Crouch, Sunny. <br/><br/>
Marketing research for managers / 
Sunny Crouch, Matthew Housden 
 - 2nd ed. 
 - Oxford:  Butterworth Heinemann,  1996 
 - xii, 321p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0750604883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Research--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / CRO