TY  - BOOK
AU  - Middleton,Victor T.C.
AU  - Clarke,Jackie R.
TI  - Marketing in travel and tourism
SN  - 0750644710
U1  - 338.47910688 
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Tourism
KW  - Marketing
N1  - Includes index; Previous ed.: 1994; Bibliography: p. [469]-474; Pt One The meaning of marketing in travel and tourism: 1. Introducing travel and tourism. 2. Introducing marketing: the systematic thought process. 3. The special characteristics of travel and tourism marketing. 4. The dynamic business environment: factors influencing demand for tourism. 5. The dynamic business environment: individual motivations and buyer behaviour. - Pt Two Understanding the marketing mix in travel and tourism: 6. The marketing mix for tourism services. 7. Market segmentation for travel and tourism markets. 8. Product formulation in tourism. 9. The role of price in the marketing mix. - Pt Three Plannning strategy and tactics for travel and tourism marketing: 10. Information and communications technology and tourism marketing. 11. Marketing research: the information base for effective marketing. 12. Planning marketing strategy. 13. Planning marketing tactics. 14. Planning marketing compaigns: budgeting and measuring performance. - Pt Four Using the principal marketing tools in travel and tourism: 15. Advertising and public relations. 16. Sales promotion, merchandising and personal selling. 17. Brochures, other print and electronic information. 18. Distribution channels in travel and tourism: creating access. 19. Direct marketing. - Pt Five Applying marketing in the travel and tourism industry: 20. Marketing countries as tourism destinations. 21. Marketing visitor attractions. 22. Marketing passenger transport. 23. Marketing accommodation. 24. Marketing inclusive tours and product packages. - Pt Six Case studies of marketing practice in travel and tourism
ER  -