TY  - BOOK
AU  - McDonald,Kelly
TI  - How to market to people not like you: "know it or blow it" rules for reaching diverse customers 
SN  - 9780470879009 (hbk.)
U1  - 658.8 
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Consumer satisfaction
N1  - Includes index
ER  -