TY  - BOOK
AU  - Shaw,Margaret
AU  - Morris,Susan V.
TI  - Hospitality sales: a marketing approach 
SN  - 0471296791
U1  - 647.940688 
PY  - 2000///
CY  - New York
PB  - John Wiley
KW  - Hospitality industry
KW  - Marketing
N1  - Part 1: Setting the stage.- Part 2 : The players.- Part 3: Personal selling and sales management.- Part 4 : Intermediaries and partnerships
ER  -