Russell, Thomas,  1941- <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 15th edition. International edition. 
 - xix, 697 pages ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>013042577X (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / RUS