TY  - BOOK
AU  - Russell,Thomas
AU  - Kleppner,Otto
AU  - Lane,W.Ronald
TI  - Kleppner's advertising procedure
SN  - 013042577X (paperback)
U1  - 659.1 
PY  - 2002///]
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall Internationl
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -